Marvel Comics Financial Statements...No Money in Comics?
So I was doing my daily stock market thing, looking through my portfolio (seeing how much I lost today...ouch) and I came across Marvel's ticker (MVL). First of all I was amazed that my day trading and my comic book reading never mixed before. I guess it shows I have very little faith in the comic book industry if I've never thought about investing my money in comics, other than the boxes upon boxes I have sitting in my basement.
But I digress...
So I kept digging into Spider-Man's company and found what I think is some interesting information regarding MVL's finances. So here you go...
Well wait. First of all, I need to say that it doesn't look all that bad. Comparing this quarter with the same quarter 2006 there is a huge bump in profit and a decrease in expense and liabilities. I know that is boring to be reading on a comic book blog, but all in all, they're doing a pretty dang good job.
Here's how it looks:
Revenue for 2007 (Months ending March 31, in millions):
| Department | Amount | Increase from 2006 |
| Licensing | 80.9 | 55.7 |
| Publishing | 11.5 | 2.6 |
| Toys | 15.3 | 11.3 |
| Film | (3.0) | -1.5 |
| Corporate Overhead | (3.6) | -1 |
| TOTAL | 101.1 | 32.0 |
So, first things first. Look at the total difference in revenue, $69.1 million? Really? Man, how a little film about a Spidey nerd and a little film about a group of four do wonders to the bottom line. Also notice that Corporate Overhead is down $1 million. That was surprising to see. I always thought corporate raised and raised and raised their own earnings. Kinda like Congress does (do?) each year.
But now to the two biggest surprises for me:
1. The comic book sales themselves only account for 10% of the their revenue? Only 10%! If you would have told me a number like 35% I wouldn't have batted an eye. But only 10%? I guess there is no money in comics.
2. But, and this is good news for us comic book peeps, the Publishing wing of Marvel is up in revenue for this last quarter $8.9 million compared to last year. $8.9 million? Really? Great news! I guess there is money in comics.
So anyway, that is enough financials, my head hurts. If you want to read the whole report check it out at the SEC site. It's actually interesting to read how they play around with the numbers of the upcoming Iron Man movie in order to hide profit and losses. All in a days work as an accountant!
Oh, one more thing. I wish I would have invested in in MVL on March 2nd, 2001. The stock price was $1. $1! If I would have purchased 10,000 shares (so invested $10,000) and sold it today (at a closing price of $24.27 per share) I would be $23,270 richer! Not bad for 6 years of non-work.
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