Marvel acquired by Disney: My quick response.
My informant Bart called me today to break the news that Marvel Comics was being purchased by Disney to the tune of $4 billion dollars (damn I wish I would’ve bought stock in Marvel when they filed for bankruptcy).
As I drove in my car I was a little upset as it’s very easy for cynical fanboys like myself to begin predicting doom and gloom to come out of the “disneyfication” of our beloved Marvel heroes.
But I’ve regained my composure and dropped my cynicism after reading this on Marvel’s site:
“Worldwide leader in family entertainment agrees to acquire Marvel and its portfolio of…”
That’s when it hit me. “Family entertainment”. Yes! That’s what we’ve needed all along. A way to reach kids. A way to get more readers at a young age. A way to keep comics alive. Spidey and company basically just received billions of dollars of advertisement for free!
I think this is brilliant. I can see it now. Right after Hannah Montana comes a Fantastic Four show (nods to Bart). And yes, I’m being serious here. What a way to again cater to kids.
I love it! I’m on board. Nothing would make me happier than to be able to watch “Spider-Man” on Disney with my kids instead of “Wizards of Waverly Place”.
And here’s hoping Disney tells Marvel writers (Bendis, I’m talking to you!) to stop throwing out the F-bombs when doing interviews. Nothing reinforces the “Seduction of the Innocent” claim quite like a bunch of F-bombs when talking about Spider-Man in Wizard.
What are your thoughts on this? Good or bad this merger is?